With open enrollment now a distant memory for most employees, it is time to revisit your employee benefits communication plan. Taking a year-round communication approach ensures your employees are aware of and using the entirety of your benefit offerings. Engaging with employees in this manner lets them see the value of their total compensation and can encourage them to use tools like telemedicine.
Ask, Then Create
Benefits Communication Plans Beyond Open Enrollment
Example objective: Increase telemedicine usage in 2021 vs. 2020.
Examples of Communication Topics: Provider’s details, how to access it, general costs, and what is covered.
Rationale: Nearly 6 in 10 people (58%) are willing to try telemedicine for the first time if they have the option. This is a 25% increase from two years ago when only 46% of people were willing to try telemedicine.1
Example objective: Clearly lay out mental health resources available.
Examples of Communication Topics: Highlight mental health resources, what is covered by insurance, how to find a mental health resource in-network, and any other options available with your plan.
Rationale: Nearly half (45%) of adults in the United States reported COVID-19 has negatively impacted their mental health due to worry and stress.2
Example objective: Highlight all key areas of health plan benefits throughout the year.
Examples of Communication Topics: Provide short snippets that describe each health plan benefit. Remind employees how to access their health plan details. If you encourage employees to check prices on costs, provide basic directions on how to have those conversations.
Rationale: 35% of employees admit to not fully understanding or know nothing about their health care coverage. When surveyed, 80% of workers said they understood their benefits, but after testing their knowledge, only 49% of employees actually understood them.3
Decide the Cadence
Adapt to the Virtual (or In-Person) Environment
Use Your Resources
- Source: Will Coronavirus be the Tipping Point for Telemedicine? by Ipsos
- Source: Mental Health Trends in America Due to COVID-19 by Barton Associates
- Source: One-third of Employees Don’t Understand their Health Benefits by HR Dive