Branding, Marketing, & Communications Manager

Brown & Brown Gulf States

Lafayette, LA

Job Category: Operations

Division: Retail

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Job Summary

Brown & Brown Gulf States is seeking a Branding, Marketing, & Communications Manager to join their  team in Lafayette, LA. The BMC Manager will be responsible for marketing the B&B brand in Louisiana and Mississippi markets. This includes brand awareness campaigns, social media and online presence, and throughout the community. In addition, the BMC Manager will assist the sales team with the creation and production of tailored prospecting materials. The BMC Manager will also assist the Profit Center Leader in the effective communication of internal initiatives, news, and updates.

Brown & Brown is a unique, decentralized, publicly traded organization which has grown to be the sixth largest insurance intermediary in the country. With over 75 years of proven success, Brown & Brown is one of the insurance industry’s most powerful and influential leaders. Through our four business segments (Retail, National Programs, Wholesale Brokerage, and Services), Brown & Brown provides risk management solutions to businesses, corporations, governmental institutions, professional organizations, trade associations, families, and individuals.

There are no employees at Brown & Brown – only Teammates. We strive to attract people who are competitive, driven, and disciplined. Built on meritocracy, our company culture rewards self-starters and those who are committed to always doing what is best for their customers. With Brown & Brown you will be introduced to a career with virtually unlimited possibilities and will have access to the training, the mentoring and the tools you need to succeed.

Essential Duties & Functions: 

• Create content and manage publishing calendar for Gulf States social media channels.
• Manage all aspects of the Brown & Brown Gulf States website.
• Track website and social media analytics.
• Write press releases to announce newsworthy information.
• Coordinate internal communications emails to Gulf States teammates.
• Manage promotional products & client gifts as directed.
• Produce marketing collateral in-house.
• Leverage corporate resources to design and deliver tailored/custom sales materials.
• Represent Brown & Brown and coordinate community and industry events when appropriate or
as directed.
• Take and edit headshots for teammates and update bios.
• Organize internal events and activities as directed.
• Oversee and delegate tasks and duties to the BMC Assistant and/or Intern.
• All other duties as assigned.

Assist in the following when work load allows:

• Create direct mail, newsletters and flyers to be distributed to clients, prospects and centers of
influence.
• Create and/or edit client-facing written and electronic communications.
• Support the logistics and promotion of client and/or prospect seminars and webinars.
• Support sales and account management team with presentation of client information in the form
of booklets via the Versant 180 printer.
• Produce and/or coordinate the installment of office furnishings for Gulf States offices that reflect
our corporate culture.

Required Skills

Required Education:
• Bachelor’s Degree in Business, Marketing, Advertising or Communications disciplines

Required Skills:
• Proficient with Microsoft Office Suite and Office 365
• Proficient in graphic design, including Adobe Creative Suite (InDesign/Photoshop)
• Proficient with social media platforms (Facebook/LinkedIn/Twitter/Instagram)
• Exceptional telephone demeanor
• Ability to maintain a high level of confidentiality
• Excellent verbal and written communication skills
• Excellent proofreading skills & attention to detail
• Creativity and ability to problem-solve
• Ability to multi-task and take initiative
• Ability and desire to learn
• Well-organized and detail-oriented
• Work well with others and integrate with a team of high energy salespeople
• Strong sense of urgency and pride in work product
• Capacity to multi-task and work on tight deadlines

Preferred Experience with:
• Google Analytics or other analytics tracking platforms
• WordPress or other web editing platforms
• Hootsuite or other social scheduling platforms
• Zywave or other email distribution platforms
• Formatting printed materials

Contact

Raegan Osborn, [email protected]

We are an Equal Opportunity Employer. We take pride in the diversity of our team and seek diversity in our applicants.